For those who follow menswear closely, men’s clothing has never looked less like… well, menswear. The 20th century traditions of suits during the week, and Bermuda shorts and polos on the weekend are rapidly fading into memories of a more boring past. Spurred by a number of factors, including relaxed office dress codes, more creative-based jobs for men, liberal millennial values and increased spending by guys on their gear, menswear is undergoing a renaissance. Canadian menswear spending alone is expected to reach $8.4 billion by 2017, with Toronto and Vancouver both sporting their own men’s fashion weeks. Perhaps most important though is men are increasingly embracing their feminine sides and the cultural shift is expressing itself through fashion. For spring 2016, the shorts are getting shorter, there are punches of pink and androgyny abounds. Heck, even Zara has come out with a unisex line. While gender fluidity may be in Vogue this season (both figuratively and literally), that’s not to say traditionalists should retire their credit cards until the fall. Bomber jackets and pinstripes add a decidedly masculine element to spring 2016’s mix.
Stephen G. Barr, Group Publisher
Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.